A 1-on-1, done-with-you program to take you from "I just learned what an SDR is" to signed offer letter — with me in your corner for every interview, every round, every step.
You found out what an SDR was yesterday. That's totally fine. By the end of this you'll talk about it like you've been in it for years. Here's the 60-second version.
SDR = Sales Development Representative. It's the front door into the tech industry. Your job is simple to understand: reach out to potential customers (calls, emails, LinkedIn) and book meetings for the senior salespeople. You don't close deals yet — you create opportunities.
You don't need a college degree. You don't need a tech background. Companies hire SDRs for energy, coachability, and hustle — three things you already have as a guy running a rental business and mentoring in real estate.
Realistic year-one total pay (base + commission) for an SDR. Top performers hit six figures fast — and that's just the entry role.
Most SDR roles are remote or hybrid. You keep your car rental business and your real estate work running on the side. Tech doesn't ask you to give up your hustle — it funds it.
Learning to sell software is the highest-leverage skill in business. Once you have it, you can sell anything, build anything, and never be unemployable again.
You'll hear these words constantly. Here's your cheat-sheet so none of it sounds foreign in an interview:
SDR — Sales Development Rep. Books meetings. Your entry role.
AE — Account Executive. Runs demos and closes deals. Your next step up.
SE — Sales Engineer. The technical expert on the deal.
Pipeline — all the potential deals you're working at once.
Base — your guaranteed salary, no matter what.
Commission — extra pay you earn for hitting your goals.
OTE — On-Target Earnings = base + commission if you hit quota. The "real" number.
Quota — your target. Ramp — your first months, where the target is lower while you learn.
Tech sales runs on a specific toolkit. You'll walk into interviews able to talk about these like you've used them — and they double as the keywords recruiters scan resumes for.
Salesforce & HubSpot — where every contact, deal, and note lives. The system of record for all of sales.
Outreach & Salesloft — the platforms that run your call/email sequences so you reach hundreds of prospects.
LinkedIn Sales Navigator, ZoomInfo & Apollo — how you find the right people and their contact info.
Aircall, Orum and similar — the phone tools that let you make cold calls at real volume.
Gong & Chorus — record and analyze calls so you can coach yourself and improve fast.
How they all fit together day-to-day — so on day one of the job you're productive, not lost clicking around.
I'm not going to sugarcoat it — and that's exactly why you want a coach. Breaking in is a numbers game with a lot of interviews. Here's the real shape of it, and where I plug in.
Tech-sales crash course so you actually understand the game. Rebuild your LinkedIn and resume to look like an SDR companies want to hire. Build your target list of companies that are hiring.
Mock interviews, mock cold-calls, role-plays. We drill the behavioral questions and the "sell me this pen" moments until they're automatic. We start applying and lining up first-round interviews.
Now the interviews come. I prep you before each one and debrief after each one. When the offer lands, I coach you through the negotiation so you don't leave money on the table.
That's a lot of swings — and most people quit somewhere in the middle, alone and discouraged. You won't be alone. Every single round, I'm prepping you going in and debriefing you coming out. The volume is exactly why a coach who's been doing this for years is worth it — I keep you sharp and confident across all of them until one says yes.
I'll give you everything — the playbook, the prep, the network, the hours. But I can't want it more than you do. This works when you hold up your end:
Plan on real hours every week — applying, practicing calls, running the drills. The work between our sessions is where the job actually gets won.
Be at every session, on time, ready to work. Take the feedback even when it stings. The fastest learners get hired the fastest.
You'll get rejected — a lot — before the yes. Don't take it personally and don't quit at round 8. That's just the game.
Tell me when you're stuck, nervous, or behind. I can only fix what I know about. No ego, no hiding — we're a team.
Do that, and I'll get you there. I've done it before, and a majority of my circle is living proof it works.
Same goal in both — get you hired. The difference is how hands-on we get: you run it yourself with my full playbook and a monthly check-in, or we work through it together in my office every single week. Pay in full, or monthly across the engagement.
Scope: weekly sessions + full prep & debrief across your first 5 target companies, over a 3-month engagement. Still hunting after that? We simply renew — no surprise fees.
Go ConciergeBoth options run the same 3-month engagement. The only difference is how hands-on we get: a monthly check-in, or weekly and in person, side by side. Still searching when the 3 months are up? We simply renew — no surprise fees.
Both get you job-ready with the same materials. Concierge means I do the heavy lifting in person and stay shoulder-to-shoulder with you deeper into the gauntlet.
| What you get | The Playbook $2K |
Concierge $4K |
|---|---|---|
| Tech Sales 101 + industry education | ✓ | ✓ |
| LinkedIn + resume rebuild | ✓ | ✓ |
| Full doc & script vault (scripts, templates, frameworks) | ✓ | ✓ |
| Target company list + outreach strategy | ✓ | ✓ |
| How often we meet | Monthly | Weekly, in person |
| In-person work sessions at my office | — | ✓ Weekly |
| Prep + debrief before/after every mock & interview | Self-paced guides | ✓ Done with you |
| Live mock interviews & cold-call role-plays | Self-paced drills | Unlimited, in person |
| Done-with-you company sourcing & tracking | — | ✓ |
| Salary & offer negotiation coaching | — | ✓ |
| Text access | Quick questions | Priority concierge |
| Post-offer ramp support (first 30 days) | — | ✓ |
This isn't a few pep talks and good vibes. By the end you'll own a complete, reusable toolkit — assets that keep working long after you've signed the offer.
A recruiter-ready LinkedIn and an SDR-targeted resume that turn "24, entrepreneur, new to tech" into "driven closer they'd be lucky to hire."
Cold-call scripts, outreach email templates, interview answer frameworks, and objection cheat-sheets. Copy, paste, adapt — forever.
A curated list of companies actually hiring SDRs, the angle for each, and how to get in front of the recruiter.
The exact questions you'll face at every stage and word-for-word frameworks to answer them without freezing up.
Cold-calling, discovery, objection handling, closing — the skills that land this job and pay you for the next 20 years.
Someone who's done this, answers when you text, and genuinely wants you to win. That relationship doesn't expire when you sign.
Guys like Jack Knight and Samir charge $5,000–$6,000 for their programs. They're good marketers. But here's the actual difference in what you get — and why I'm worth it at a lower price.
I'm not a guru who broke in once and made a course about it. I'm 5 years into tech sales, I've already walked friends and family down this exact path, and a majority of my circle is in the game — so I'm not just coaching you, I'm plugged into the network you're trying to join.
friends & family I've coached into tech sales
typical starting OTE (on-target earnings) they landed
I've spent in the tech-sales seat myself
The friends and family I've coached all landed real tech-sales roles in the $85K–$100K OTE range. This is the same playbook I'm handing you — it's been run, and it works.
Most of my circle is already in tech. That means warm intros, insider intel on who's hiring, and referrals — and a referral gets your resume seen while 200 cold applicants get ignored.
And that's just year one. The negotiation coaching alone can win you $3K–$10K more in base salary — paying the whole thing back before your first day. And because I prep you round-by-round in person, you move faster: every interview sharpens the next, so you land sooner — and stronger. This isn't a cost. It's the cheapest career you'll ever buy your way into.
You already think like a builder — real estate mentorship, a car rental business at 24. Tech sales doesn't replace that. It funds it. A remote income, a skill that compounds, a network of operators, and the freedom to keep building your own things on the side.
The SDR job is just rung one. Here's where the ladder goes:
No — it's the whole point of working with me. Companies hire SDRs because they're new and coachable. I'll teach you everything from zero: the lingo, the roles, the tools, how the industry works. You won't walk into an interview confused — you'll walk in sounding like you belong.
The program runs about 3 months — enough time to get you ready and walk with you through the whole interview gauntlet. Honestly, expect to interview at 5–6 companies with multiple rounds each — often 15+ total rounds before an offer. I stay with you through all of it — most of all on Concierge, where we meet weekly in person and prep every round together. The people who quit are the ones doing it alone. You won't be.
Yes. Both options can be split into monthly payments across the 3 months — The Playbook as 3×~$667, Concierge as 3×~$1,333. We'll pick whatever fits your cash flow.
Two reasons. One — they sell a course to hundreds of people at once; I'm working with you, one-on-one. Two — you're my friend, and I'd rather you win and tell people than squeeze you on price. You're getting more personal attention for less money.
Absolutely — and you should. Most SDR roles are remote or hybrid. Tech sales is designed to coexist with your other hustles. The income and the skill make everything else you're building easier.
You almost certainly won't — and that's normal. This is a volume game. Every "no" is a rep that makes the next interview sharper. That's exactly why per-round prep and debriefs matter: we turn every rejection into an upgrade until one turns into "you're hired."
No complicated onboarding. Once you pick your option, here's exactly what happens:
Tell me "The Playbook" or "Concierge." A deposit (or your first monthly payment) holds your spot and sets your start date.
We sit down, map your goals, and I learn your story so I can position you. You'll leave knowing exactly what week one looks like.
LinkedIn and resume rebuild first, then straight into the playbook. From there it's heads-down together until you're hired.
Pick the option that fits where you're at. Reply with "The Playbook" or "Concierge" and we'll lock your start date this week.
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